嗨,卡蘭,對我們來說,假設市場營銷的人至少有一點背景/理解-新員工培訓新人們極其高效完美的文檔。我並不意味著所有的日常任務,但在你們公司大局的生命周期管理。你這是什麼意思嗎?你的公司嗎?使命?願景?為貴公司的生命周期是什麼樣子?階段是如何定義的?最重要的kpi是什麼?優先研究課題是什麼? What do you know about your customers? User Personas? Research results? You get the picture. As soon as someone understands the theoretical background it gets very easy to onboard them to the daily tasks and get them in the right mindset. We use our company Wiki.
